Beauty Basics

Beauty rituals change every half-decade. The trends are hard to keep up with. But ever-so-often, one stops to consider what our predecessors did. In our quest to seek natural, authentic beauty ingredients, we often overlook the rich beauty traditions of India. And even if we chance upon them, the ingredients or products modelled on these traditions remain inaccessible. Vivel, the leading soap and body wash brand from ITC, launches a new line of soaps, curated entirely on the principles and ingredients extolled in Ayurveda. A combination of aestheticism with the sensory, these soaps bring back thebeauty secrets of queens and princesses of ancient India to the modern woman. The Vivel VedVidya comprises of ingredients like Chandan, Bahumanjari, Kumkumadi and Nargis all of which enrich the skin while leaving behind a long-lasting fragrance.Crafted with carefully chosen ancient ingredients like Nargis, Nagarmotha and Chandan, these soaps help you rediscover the feeling of soft, even-toned, healthy-looking, radiant, glowing skin. The new Vivel VedVidya soaps are effective through all seasons so that you don’t have to change up your bathing ritual. The packaging is recyclable, the ingredients used are authentic and safe for all skin types. Details about each variant • Vivel VedVidya Nargis and Kumkumadi oil- Enriched with the soothing fragrance of Nargis and the nourishing benefits of Kumkumadi oil, this soap gives a fragrant bath, along with a feeling of soft and even-toned skin.The floral aroma of Nargis or daffodil flower extract is revitalizing and energizing. The incredible herbal mixture of Kumkumadi oil with extracts from plants, flowers, fruit, and milk works like a magic cure for improving skin health and helps revitalize the skin. This Ayurvedic concoction also has immense moisturizing properties for the skin. Dubbed as a “miraculous elixir”,the amalgamation is believed to make your skin feel moisturized and refreshed. • Vivel VedVidya Nagarmotha and Bahumanjari oil – Enriched with the goodness of Nagarmotha or nut grass along with the nourishing properties of Bahumanjarioil, this soap makes the skin feel soft and clear. Nagarmotha is known for its antimicrobial goodness and helps protect against the various bacterial and fungal infections.The Bahumanjari oil, also known as Tulsi oilis known to make your skin healthy and help in softening the skin. This ancient beauty combination offers soft and clear skin. • Vivel VedVidya Chandana and Badamoil – Enriched with the goodness of Chandan and the nourishing benefits of Badamamoil, this soap offers nourishment to the skin and improves the elasticity of the skin cells. The extracts of Sandalwood or Chandan has high nourishing properties that gives an even tone and radiant glow to the skin. Complimenting this, Almond (Badamam) oil helps in keeping the skin hydrated, thus making it appear healthy and luminous. This divine combination of ingredients will leave your skin feeling soft, radiant and glowing. Price and availability- • Pack of 6 skincare soaps of 100gms each is available at INR 360/- • Pack of 3 skincare soaps of 100gms each is available at INR 180/- How to use- • Wet the bar • Apply gently on your body to create a lather • Rinse to get a soft glowing skin Available across-Pan India Marketplaces- Flipkart, Amazon and ITC E-store

Everyone loves a flawless skin texture, appearance and looks. However, it gets hard to maintain the beauty and escape the wrath of blemishes, wrinkles and fine lines with aging skin. The damage to the skin not only reduces the charm of a person but also end up hampering self-confidence.   The demand for beauty procedures, including invasive and non- invasive, has drastically increased in the last few years. For the same reason, several major technological advancements have taken place in the aesthetic industry and in the field of cosmetology to provide skin rejuvenation services to people.   One such latest technology in the field of cosmetology is intense pulsed technology (PPL). This technology uses different wavelengths of light to treat targeted skin conditions such as pigmentation, red and brown spots, blotches, wrinkles, and spider veins. PPL therapy is alternatively known as photorejuvenation, photo facial or facial rejuvenation. Here’s the input by Dr. Geetika Goel, Consultant, Clinic Dermatech.   Power Photofacial (PPL) Photo facial is a non-abrasive facial procedure using Intense Pulsed Light (IPL) technology. Light energy is transmitted to the superficial and deep tissues, stimulating the production of collagen. As a result, it softens the appearance of ageing skin. Fine lines, wrinkles and redness associated with rosacea are also dramatically reduced with photo facials.   Procedure step by step-   # Patient counseling and skin assessment # After sanitization of equipment, practitioner wears protective masks, face shields etc # Face cleansing with cleansing milk # Skin polishing with Dermashine technology # Comedone extraction # Scientific massage for relaxation and improving natural blood circulation # IPL laser shots on the forehead, temples, cheeks, upper lip, lower lip, chin, and nose and neck areas while protecting the eyes with shielding glasses # Sunscreen SPF 50 application # Post procedural guidelines   Benefits   # Softens the appearance of visible signs of ageing like dark spots, fine wrinkles and open pores # No downtime required, a “Lunch Hour” procedure # Effective on all skin tones and types # It helps in reducing redness associated with rosacea and sensitive skin # Addresses effects of sun damage with no risk of complications.

India’s iconic beauty brand, Biotique, launched its new brand campaign with Sara Ali Khan as the brand ambassador for their facial skincare range.Commenting on the launch, Vinita Jain, Founder and CMD – Biotique, said, “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.” Onboarding Sara Ali Khan as the brand ambassador for this campaign, Ishaan Jain, Director – Biotique, said, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’.” Talking of her association with Biotique’s skincare range, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”

BNB/PRODUCT FEATURE:   CITTA Moisturizing Baby Balm for Face & Body is India’s first Natural Moisturising Baby Balm, with a unique thick texture that provides long-lasting moisturization and protection to the baby skin. It is rich in Shea Butter and Vitamin E and has the magic of seven oils: Coconut Oil, Rice Bran Oil, Olive Oil, Almond Oil, Basil Oil, Camphor Oil, and Turmeric Oil. Its anti-microbial property with the blend of 7 nourishing oils provides nourishment, protection and replenishment to your baby’s skin. Shea Butter helps fight dryness and provides deep moisturization and a soothing effect on the baby’s skin. The nourishing Baby Massage Oil from CITTA is a unique blend of 12 natural nourishing oils and is enriched with Vitamin E, which provides nourishment to your baby and promotes growth. The non-sticky and fast absorption properties of the nourishing massage oil, reduce dryness and leaves the skin soft and supple while providing long-lasting moisturization. The nourshing baby massage oil is enriched with natural sunflower oil, castor oil, sesame oil, coconut oil, olive oil, almond oil, ashwagandha oil, turmeric oil, camphor oil, brahmi oil, basil oil, and cinnamon oil and is fragrance-free and protects your baby’s skin from bacterial infection and inflammation.   CITTA’s tender foaming baby wash and gentle foaming baby shampoo are crafted with no tearsformulas that are convenient to use. The foaming wash and shampoo are India’s 1st of its kind. CITTA’s Tender Foaming Baby Wash has the goodness of natural ingredients such as aloevera, hydrolysed rice protein, coconut powder extract and glycerine that cleanses gently and keeps your baby’s skin hydrated and moisturized. The goodness of aloe vera provides natural and deep moisturization and the rice protein acts as a natural anti-irritant and skin conditioner.   Coconut powder extract provides a soothing effect on the skin, restores the skin barrier, and leaves the skin soft and supple. CITTA’s Gentle Foaming Baby Shampoo – No Tears is enriched with natural ingredients like oat kernel flour, coconut oil, almond oil, olive oil, and glycerine. With its no-tears formula, the baby shampoo cleanses gently, reduces dryness and keeps the hair soft. Foaming for convenience, this non-dripping baby shampoo hydrates moisturizes & conditions the hair. A blend of coconut, almond, and olive oil along with oats provides deep moisturization and nourishment and gently cleanses the baby scalp and hair.

“It is with belief that what is best for your skin should also be best for our mother earth.”   Looking for a product that is developed with an essence of age-old Ayurveda knowledge to give you a beautiful, dewy, healthy skin and attractive hair, without stepping out of your home? So, don’t wait, get ready to indulge in neoVeda products that will not only give a twist to your morning routine but also leaves behind a hint of fragrance that will keep you feeling fresh throughout the day.Pamper your skin with an all-new world of natural products from neoVeda by Craft House especially curated for a relaxed journey of body and mind!   neoVeda invites you to discover unique beauty secrets from Ayurveda in a contemporary, exotic and the conventional manner.Experience holistic beauty and wellness with pure, natural ingredients & essential oils to nourish and reinvigorate body and mind. Products are designed to balance 3 Bio Energies known as Vatta, Pitta and Kapha in Ayurveda. The range is withoutparabens, and harmful chemicals likesulphate, silicone, mineral oil, Trethanolamine and Phenoxyethanol. neoVeda products are PETA Certified for without cruelty on animals. People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world.   Designed to enhance and optimize the total “mind-body experience” and peel away the layers of daily stress; nourish and cleanse with a balanced collection of Face Care, Body Care, Hair Care and Essential Oils. The complete range contain powerful ingredients ranging from Kumkumadi, Amla, Bhringraj, Brahmi, Jatamansi, Mulethi, Saffron, Goat Milk, Gotu Kola, Ashwagandha, Chamomile to Sandalwood Oil, Mogra, Patchouli Oil and many more. From Face Radiance to Luscious Lips, Body Renew to Body Protector, Hair Nourish to Hair Growth, Glow, Fatigue, and Wrinkle Reduce Essential Oils to more, can enhance your daily bath and beauty regimen. These products will definitely add radiance and brightness to one’s skin and would keep it supple and smooth.   neoVeda is by luxury fashion & lifestyle store, Craft House, located within the comfort of the five star ambience of The Metropolitan Hotel & Spa, Delhi and state-of-the-art integrated International DepartureT3 at Indira Gandhi International Airport (IGIA).   Monisha Gupta, the founder of Craft House presents the unique and mystical essence of India through exclusively designed and developed crafts. It was her passion for India, its mystique, spirituality and exotic craft which found an expression when, she set up the first Craft House store in 2000 at The Metropolitan Hotel and Spa. Monisha’s quest for making Ayurveda more accessible and palatable to consumers helped her develop, neoVeda. With her degree in MBA in Marketing from US and attention to the details, she has evolved neoVeda into a premium brand, and under her leadership, Craft House & neoVedahas won many awards and accolades. In addition, Monisha continues to promote rural artisans, women empowerment and use of eco-friendly material.

For the glow of the golden hour, SunScoop has introduced a new hybrid sunscreen with SPF 60. With no white cast, SunScoop Glow Sunscreen will leave you with the most beautiful luminous finish ever. Your skin will receive the ideal quantity of natural *sheen* in addition to being protected from damaging UV rays. To shield your skin from damaging UV rays and give it a healthy glow, the sunscreen contains Monoi Oil, Vitamin E, Licorice extract, Zinc Oxide, Titanium Dioxide, Octocrylene, and Avobenzone. Price: Rs. 500 onwards

Newly launched Blessful Sleep Gummies are perfect bliss to induce restful sleep. With a hectic schedule and long tiring day, sound sleep is all we need to wake up refreshed. Take 2 beauty sleep gummies 30 minutes before bedtime and dive into your dreamland. Additionally, it also helps in rejuvenating your skin health overnight. You can easily manage your sleep-wake cycle with wholesome ingredients; Vitamin B6 to fall asleep faster, Passiflora Extract that induces restful sleep by relaxing your body and mind, and Melatonin to improve your sleep routine. These non-habit-forming gummies calm your body and mind by coping with daily stress. Passion Fruit Flavour gummies will reverse the skin damage caused by stress and rejuvenate the skin from within, while you sleep tight. These Gummies will help you in getting your dream sleep and managing your sleep disorders. It is a 100% clinically tested & doctor recommended product for managing sleep disorders. Price: Rs. 999/- only

‘Beauty is of no use without Brains’ Why should beauty pageants be restricted to unmarried girls alone? After marriage, it is only hearth and home, the girls were firmly told but the world is going through a metamorphosis and so are the women, their families and their mindsets. Husbands are becoming supportive of their wives’ dreams and families more encouraging. Getting married shouldn’t stop you from pursuing a dream or even a career in one’s chosen field. Prachi Gandhi, wife of Vicky Gandhi and mother of two, is one such woman. Beauty & Makeupreneur in itself, Prachi was recently crowned “Mrs. India Winner 2021″ (Classic ) by Beauty & The Best Magazine.Here’s the excerpts… How did you feel when you heard your name being announced as the winner? I had goose-bumps when it was announced to a packed audience that the winner is from Delhi. It feels great when people say I have made my city proud. It’s a victory for our National Capital, Delhi than a personal accreditation for myself. Tell us about yourself. Was it always your dream to win a beauty pageant? The tiara has always fascinated me. Since my childhood, I have been interested in fashion and won prizes in school and college in beauty contests. I got married at a very young age and then family responsibilities naturally and happily took precedence over my dream. Must have been challenging to balance family and education… I was only a plain graduate when I got married. It was challenging to balance studies, family and children but a supportive family made it all possible. Today whatever I have achieved in life, it is only because of the support of my husband. Who is your role model? I believe in having real-life role models who are closer to reality. My mother is my inspiration and role model. Even as a child, I was in awe with her commitment towards family. It’s amazing the way she balances between family, the outside world and her social responsibilities. For a woman, especially for a married woman, how important is it to have family support? There is no denying the fact that behind every successful woman, there is her entire family. Ditto for me. I am extremely fortunate to have a family who is very encouraging towards me. During the run up to the event, whenever I was in self-doubt, my husband Vicky was there to help me bounce back. Were they your critics, fine tuning your path to Mrs. India? My husband and children not only encouraged me at every step but also didn’t hesitate to give their two cents on what type of outfits look flattering on me and also helped me in preparing answers, in research for my presentation and in everything else that was important for the success. The most important was the stress-free atmosphere at home which kept away the pressure and allowed me to give my best. How did you prepare for the mega event? Those who think beauty queens walk the ramp and the tiara automatically sits on their head are living in a fantasy world. It requires hard work and perseverance. Beauty might be in-born but it is of utmost importance to polish the beauty both outside as well as inside. It was a rigorous preparation for almost a year. My day started with one hour of yoga early morning followed by being informed about current affairs. I attended grooming classes to help me face the contest confidently. I learnt how to maintain physical appearance, ramp walk, posture, and also the tips to face question-answer rounds with confidence. I had to regularly follow fashion updates. The contestants were asked to make a videos on walk, talk and social activities. Tremendous amount of research was made to make it prim & proper. What were the types of rounds one had to go through? There were four rounds in all — ethnic, casual, talent and cocktail round etc. There were 40 contestants from all over India. I was confident but also had an open mind. In a competition, there can be surprises. Beauty or Brain. Which is more important to win a beauty pageant? Beauty, of course, is primary in a beauty contest but brains are equally important. One obviously can’t be a dumb beauty. Intelligence comes into action to maintain the physical beauty, to carry oneself well, good communication skills and, of course, the overall confidence comes only with brains. If not for brains, there is no way beauty is of any use. What is your advice to beauty pageant aspirants? Hard work and dedication are very important for success in any field. Have a clear vision but work towards it. Just dreaming is not enough. One needs to take care of oneself which includes fitness, grooming and reading. Yes, it’s important to be aware of the world around you. Drink lots of water and have only fresh food. What are your future plans? Currently I am doing fashion shoot. I also plan to conduct workshops for aspiring women who want to participate in beauty pageants.