Beauty Basics

Pride Month is a vibrant celebration of love, identity, and inclusivity. This June, beauty enthusiasts are embracing the spirit of Pride with makeup that reflects the full spectrum of the rainbow. From bold eyeshadows to shimmering highlighters, the beauty industry is offering a plethora of products that allow individuals to express their authentic selves.   In this roundup, we’ve curated a selection of makeup picks that are perfect for Pride Month celebrations. Whether you’re attending a parade, hosting a Pride party, or simply want to add a pop of color to your daily look, these products are designed to help you shine and celebrate Pride with colour!   The Body Shop’s Swipe It Moisturising Lip Balm- Strawberry Rs.1295   Chapped lips, who? This Pride Month, celebrate love, colour, and confidence with Swipe It Moisturising Lip Balm—your go-to for soft, hydrated, kiss-ready lips. Infused with Community Fair Trade shea butter from Ghana and made with ingredients of natural origin, this creamy balm delivers instant moisture in a single swipe. Whether you’re rocking a bold Dragonfruit fuchsia or keeping it clear with Kiwi, there’s a shade for every mood, every identity, and every moment. Lightweight, non-sticky, and dermatologically tested for sensitive skin, it glides on smooth and feels ultra-comfortable all day. Plus, each tube is 100% recyclable and certified by The Vegan Society—because caring is always in style. Five shades. One you. Swipe your pride.   Mila Beauté Pookie Serum Blush – Rs.279   Say hello to radiant, flushed cheeks with Mila Beauté’s Pookie Serum Blush! This serum-infused blush combines intense pigmentation with a soft matte finish that melts effortlessly into your skin. Designed to keep your look fresh and natural, it blends seamlessly without streaks, dryness, or patchiness. Powered by orange peel extracts and Vitamin E, it hydrates and nourishes your skin while delivering a flawless pop of colour. Perfect for every skin type, this blush lets you slay your look with ease and confidence.   Swiss Beauty’s Select Eyeshadow Palette – Rs.570   For those who love expressing themselves through bold, beautiful colour, this eyeshadow palette is a celebration of creativity and individuality. Featuring a vibrant mix of richly pigmented mattes and dazzling shimmers, its ultra-blendable formula ensures smooth, seamless application with minimal fallout. Whether you’re going for a subtle glow or a fierce, full-glam statement, this palette brings versatility to every look. Its compact design makes it perfect for on-the-go pride and play. A gift that adds colour, confidence, and joy to every moment.

New Delhi, 13th June 2025:   As The Body Shop celebrates 19 years in India, it reinforces its commitment to putting more love for the people, the planet, and communities at the centre of its operations. Since 2006, the iconic British-born ethical beauty brand has championed purpose-led actionism, cleaner beauty, and social inclusion, proving that ethical beauty can change lives, not just routines. This year, The Body Shop championed several initiatives, creating a positive social and environmental impact, including donating 19 electric-tricycles to waste collectors in the effort to transform lives for better through mobility, dignity, and opportunity.   As part of its flagship Festive’24 campaign, Spark A Change 2.0 – The Body Shop, in partnership with Plastics For Change (PFC), continues to drive meaningful impact through its bold actionism agenda. Marking five years of collaboration, this initiative has already diverted 2,330+ metric tons of plastic waste, prevented over 4.4 million kg of CO₂ emissions, and empowered 2,000+ waste collectors with dignified livelihoods.   The donation drive, backed by customer contributions across India, concluded on 31st March 2025. The funds raised is equivalent to 19 electric tricycles—game-changing vehicles that help waste collectors cover longer routes, transport heavier loads, and significantly increase their monthly income. Shriti Malhotra, Executive Chairperson, Quest Retail, The Body Shop India said, “As we celebrate 19 years of The Body Shop in India, we are proud of the journey we’ve taken — championing ethical beauty, community trade, and purpose-led actionism. From our pioneering campaigns to grassroots impact, our mission has always been to drive positive change. The collaboration with CFT partners, such as Plastics for Change is a powerful reflection of how legacy brands, such as ours, have the ability to empower waste collectors, tackling plastic pollution, and uplifting communities. This milestone is not just a celebration of the past, but a renewed commitment to creating a more sustainable and inclusive future for all.”   Feeling gratitude, Andrew Almack, Founder & CEO, Plastics for Change, commented “We’re grateful to The Body Shop for the contribution. With these funds, we’re financing 19 E-tricycles for informal waste workers – boosting their income and using plastic waste as a resource for creating better, more sustainable livelihoods. Our partnership with The Body Shop has been a game-changer for both environmental sustainability and social impact. By creating a fair-trade market for recycled plastic, we have reduced plastic pollution and improved the lives of thousands of waste collectors. This collaboration is proof that purpose-driven business models can address complex global challenges while empowering marginalized communities.” The Body Shop India’s commitment to inclusion and empowerment is also guided by over 50 community programs so far, for instance, Youth Collective Council (YCC), which has been formed in 2023 with the objective of amplifying greater representation and diversity of young voices in corporate decision-making. From introducing Braille signage in the stores, to championing gender-sensitive training for staff, and prioritising inclusive hiring practices to ensuring every customer feels seen and valued, are some of the strategic directions implemented by The Body Shop through YCC 1.0. Through its Return, Recycle, Repeat (RRR) program, The Body Shop encourages customers to participate in circularity by returning empties for recycling, further reducing environmental impact.   Rahul Shankar, CEO of Quest Retail, The Body Shop India, added, “As we stand on the threshold of our 20th year in India, we are committed to bringing ethical, sustainable beauty to every doorstep while nurturing local innovation and expanding our reach in ways that touch lives and inspire action. Together, we will continue to turn hope into action and purpose into progress for generations to come. We are recalibrating our value and volume equation in India. We aim to double our India business in the next three years, while staying true to our values of sustainability and ethical beauty.”   With a focus on local manufacturing, community partnerships, and ongoing expansion, the brand is dedicated to reaching even more communities across India, with a robust omnichannel presence spanning over 200 touch points and 1,500 cities, and a serviceable reach to more than 15,000 pin codes, proving that beauty can be a force for good, everywhere and for everyone.

New Delhi, 13th June 2025:   Aeona, a pioneering aesthetic care destination exclusively for women, founded by plastic surgeon Dr. Amit Gupta & Deepti Gupta, was officially inaugurated in Delhi. Envisioned as a purely women centric vertical of Divine Cosmetic Surgery, Aeona transcends the conventional clinic model to serve as a sanctuary where women are empowered through empathetic, science-driven aesthetic care that celebrates individuality and self-expression.   Guided by the belief that true beauty originates from confidence, Aeona offers a secure, nurturing environment for women to explore their personal aesthetic aspirations without apprehension. The brand integrates advanced medical innovation with a holistic, client-centric philosophy- one that values emotional well-being as intrinsically as physical transformation. Emerging from the formidable legacy of Divine Cosmetic Surgery – recognized as one of North India’s most respected centers for plastic surgery- Aeona draws upon Dr. Gupta’s two decades of clinical expertise to deliver a refined, exclusively female-focused aesthetic experience. The launch event, held at Aeona’s flagship centre on Golf Course Road, Gurugram, witnessed the presence of distinguished members of the medical fraternity, leading media professionals, influencers from the beauty and wellness space, and other eminent guests. Attendees experienced a guided walkthrough of Aeona’s thoughtfully curated spaces and a presentation of its advanced service portfolio.   Commenting on the launch, Dr. Amit Gupta, Founder and Director of Aeona, stated: “The launch of Aeona represents a personal and professional milestone. We have envisioned Aeona as a space where women feel seen, heard, and truly celebrated. It is not merely about external transformation- it is about emotional empowerment and helping women bring their inner strength to the surface. Our goal is to redefine aesthetic care as a journey grounded in self-love, authenticity, and holistic well-being.”   Aeona’s offerings are meticulously tailored to meet the nuanced and evolving needs of contemporary women. Its comprehensive range of services includes:   * Surgical Procedures: Breast enhancement, body contouring, facial sculpting, and intimate area procedures * Non-Invasive Aesthetic Treatments: Dermal fillers, laser rejuvenation, Botox, and non-surgical body sculpting * Preventive Aesthetic Care: Treatments designed to promote long-term skin health and graceful aging   At the core of Aeona’s ethos lies a client-first approach. Every consultation is designed as a collaborative dialogue, enabling highly individualized treatment plans that reflect each woman’s unique vision of beauty. The focus remains on delivering natural, harmonious outcomes that uplift confidence, rather than adhering to rigid beauty norms.   Through its commitment to clinical excellence and compassionate care, Aeona seeks to become a trusted destination for women embarking on their personal journeys of transformation. Whether the goal is to embrace aging, enhance confidence, or simply reconnect with one’s sense of self, Aeona is poised to stand as a beacon of thoughtful, inclusive, and empowering aesthetic care.   The launch of Aeona marks a significant evolution in the journey of Divine Cosmetic Surgery, reinforcing its dedication to innovation, safety, and patient-centric excellence, while fostering a culture that honours the strength, individuality, and beauty of every woman.

At Blossom Kochhar Aroma Magic, sustainability is at the core of all that we do. Right from sourcing our raw materials from sustainable, ethical sources to making nature derived aromatherapy products bereft of all nasties to becoming increasingly sustainable in packaging of our products to running green salons and finally taking the sustainable aspect to a newer high by pledging to plant at least one tree a day, we are working hard to make all of endeavors as sustainable as we possibly can.   Products We have ‘Earth to Bottle’ 170 signature aromatherapy skin, hair, and wellness products – sustainably blending nature’s plant extracts to provide natural healing from within. The essential oils in our wide range of products including skin care, hair care, essential oils, curative oils, etc., are used and blended to perfection to form the base of aromatherapy. Each of our product formulations is further strengthened by the science of terratherapy which provides a strong plant base to the product. Our products weave stories with happy endings. We do not subscribe to evil ingredients such as parabens, alcohol, mineral oils, harsh chemicals, artificial colours and fragrances, petrochemicals and phthalates. We do not believe in animal testing. From care for skin, love for hair to gentle caress for your heart and soul, we have created a niche in the fashion, lifestyle and wellness industry alike. Ethical sourcing Apart from taking care of what we do, we also take care of how we do it. We source our ingredients from indigenous locals and tribes, like the Kurumba tribe in the Nilgiris. We believe in fair trade practices and environmentally friendly, recyclable packaging. Additionally, our products are sustainably harvested, with as little disturbance as possible to the local tribe. Essential oils are carefully sourced by our experts, and blended and combined in precise quantities by Dr. Blossom Kochhar personally for each product. The use of selected raw materials ensures consistent quality.   Recyclable packaging We are environment-conscious beings, leaving no stones unturned to give back more to nature than taken. We have environment-friendly and recyclable packaging for our customers. Our bottles, jars, and caps are recyclable; and some of our packaging includes a capsule which can be planted along with the carton to let bloom into a lovely plant. We have even made sure that our E-commerce section does not use any plastic material for packaging.

Mila Beauté, an Indian skin-friendly beauty brand with a global perspective, has launched its newest beauty heroes — the BTC Foundation and BTC Concealer. These products represent a new benchmark in Indian beauty, formulated with skin-loving ingredients and engineered to perform in Indian weather conditions while suiting a wide range of Indian skin tones.   At the heart of this launch is the Built-To-Cover Foundation — a lightweight, buildable formula designed for flawless, high coverage without the heaviness. It blends effortlessly into the skin, delivering a natural matte finish that stays fresh throughout the day. Enriched with Hyaluronic Acid for intense hydration and SPF 20 for daily sun protection, the BTC Foundation is ideal for Indian consumers who need coverage that lasts through heat, humidity, and long hours. Priced at just ₹379, it exemplifies Mila’s commitment to delivering elevated beauty at everyday prices. Its non-cakey texture ensures a smooth base that feels breathable while still providing full coverage across six versatile shades, including Ivory, Pink Ivory, Neutral Ivory, Beige, Neutral Wheat, and Caramel.   Complementing the foundation is the Built-To-Cover Concealer, a breakthrough in crease-resistant, self-setting coverage. This lightweight concealer is formulated to stay put — whether you’re powering through back-to-back meetings or dancing past midnight. It offers seamless under-eye and targeted coverage with a precision doe-foot applicator, gliding on smoothly for a flawless finish that won’t crease or fade. With Hyaluronic Acid, Vitamin E, and SPF 15, it not only conceals but also hydrates and protects the skin. Retailing at ₹229, the BTC Concealer makes high-performance, skin-loving makeup truly accessible. The waterproof formula delivers high-performance results with minimal effort, available in six inclusive shades: Light Ivory, Classic Ivory, Cream Vanilla, Natural Beige, True Maple, and Golden Sand.   “Our community has always inspired us to raise the bar for everyday beauty. With the BTC range,we’ve focused on wearability, performance, and skin health without cutting corners on formulation. These products are vibrant, inclusive, and designed for the real lives of Indian consumers — no compromises, just beauty that works,” said Saahil Nayar, Co-Founder and MD at Mila Beauté.   Both products in this drop are aligned with the Mila promise — no harmful chemicals, cruelty-free formulations, and a deep understanding of Indian skin. These formulations don’t just look good; they’re built to perform, protect, and empower.   With this marquee campaign, Mila Beauté reinforces its commitment to innovation in beauty — where high-performance makeup meets skin-first care, proudly made for India and ready for the world.     https://milabeaute.com/products/built-to-cover-concealer https://milabeaute.com/products/built-to-cover-foundation

New Delhi,30th April, 2025:   Beauty Tech and discovery platform Kult announced the raise of $20 Million in Series A funding, led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M family office. The round also saw participation by the major investment firm, Venture Catalysts.   Kult plans to hyperscale its growth journey by onboarding 700 handpicked premium products from all across the globe and process more than 10000 order per day by end of 2025. Additionally, the brand will be building out a team of over 200 top tier talent across multiple functions such as sourcing, engineering, product and user experience.   Kult is a technology-led beauty platform that leverages AI to deliver personalized skincare recommendations and a seamless, inclusive shopping experience. Its visual catalog showcases products on a diverse range of Indian skin tones, making discovery intuitive and relevant. Backed by a growing network of over 300 global beauty experts, Kult blends advanced algorithms with expert insights to simplify and personalize the beauty journey.     Founded by Karishma Singh and Ruchika Pallavi, the leadership team also is set for expansion with Dr. Payal Kanodia and Aishwarya Bansal who will be joining the brand as board members.   “We’ve built Kult to be a technology-first solution that makes beauty easier to navigate and more inclusive for Indian users. This is about simplifying discovery through personalization — because beauty should work for you, not the other way around”, commented Ms. Singh and Ms. Pallavi.   Dr. Kanodia said “Kult’s data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalization and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform.”   “Kult is uniquely positioned at the intersection of beauty and technology. What drew me in was the clarity of purpose — to create a platform that doesn’t just sell products, but helps consumers make informed, confident choices”, added Ms. Bansal.   The investment comes at a time where India’s beauty and personal care (BPC) market is projected to grow at a compound annual growth rate (CAGR) of 10%, reaching $30 billion by 2027. Within this, the online BPC segment is expected to account for $10 billion, representing approximately 33% of the total market.

Kérastase,India’s premier luxury hair care brand, proudly unveiled the much-anticipated New Elixir Ultime at an exclusive launch event in Mumbai.   The iconic oil-in-serum formula in a refillable bottle combines innovation &sustainability for lasting luxury.The glamorous event was an immersion of beauty andart, featuring Bollywood’s style icon and Kérastase’s spokesperson in India, Sonam Kapoor.   As an unrivaled leader in Luxury Hair Care in India, Kérastase has a presence in 750 salons across more than 60 cities and is also present on Nykaa, Amazon and its own DTC e-boutique Kerastase.in. At the heart of Kérastase’s philosophy is the promise of #youdarewecare, which reflects its commitment to excellence in hair care.   Since its inception in 1964, Kérastase has represented a journey beyond mere hair care products and services. The New Elixir Ultime is more than a luxury product—it embodies the perfect blend of elegance, efficacy, and sustainability. Infused with the rare Wild French Camellia, known for its extraordinary softening, illuminating, and nourishing properties, the New Elixir Ultime inspires a transformative experience, promising 2X shinier hair*, 96 hours of anti-frizz action* (basis instrumental tests), and enhanced softness and hydration.   “I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares toKérastase. The New ElixirUltimenot only delivers incredible results- shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor.   “At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, General Manager at Kérastase India. She went on to emphasize, “The New Elixir Ultimehair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”     A Commitment to Sustainability   The New Elixir Ultime is the ultimate solution for achieving, frizz-free, high-shine hair, exemplifying Kérastase’s unwavering commitment to sustainability. With packaging crafted from 95% recycled glass* and a refill bottle made from 30% recycled plastic*, this product represents a bold stride in minimizing environmental impact while ensuring exceptional performance.   *except the pump, the label, and colorants/additives   Key Features of the New Elixir Ultime:   – Achieve 2X Shinier Hair* – Enjoy 96 Hours of Unmatched Anti-Frizz Protection* – Experience Enhanced Softness & Hydration – Confidently Protect Your Hair from Heat up to 230°C* – Effectively Prevent Split Ends – Versatile Use: Perfect as a heat protectant, pre-cleanse treatment, styling product, or finishing touch.   (Basis instrumental tests)   A Sensory Experience: The Fragrance of Elixir Ultime   Elevating the haircare experience, the exquisite fragrance of Elixir Ultime is expertly crafted by the renowned perfumer Nicolas Beaulieu. It opens with vibrant notes of mandarin, freesia, and violet leaves, transitions seamlessly into the rich depths of heliotrope and cedarwood and concludes with grounding base notes of sandalwood and musk. This captivating, long-lasting scent transports you directly to the essence of French elegance.   Kérastase: Redefining Luxury Haircare:   Kérastase is leading the way in luxury haircare with the launch of the New Elixir Ultime. This remarkable product not only delivers outstanding results but also transforms the self-care experience, all while demonstrating our unwavering commitment to sustainability. Join us in celebrating the future of luxury hair care—where innovation boldly intersects with responsibility, and beauty is seamlessly intertwined with sustainability.

Product Note   Embrace the Mocha Mousse trend with Mila Beauté’s latest must-haves! From velvety, soft matte lipsticks to radiant blushes and high-shine glosses, These new launches are perfectly curated to complement the earthy elegance of this chic, universally flattering trend. Don’t miss out—elevate your makeup game today!   Mila Beaute Blush Babe | INR 249 Get ready to glow like the ultimate Blush Babe! Mila Beauté’s Blush Babe Powder Blush is here to bring out your inner radiance with a perfect pop of colour that lasts all day. This ultra-light, silky formula glides effortlessly, giving you a soft, blendable burst of colour that’s totally buildable—from a delicate flush to a bolder, full-on babe vibe. Designed to flatter every skin tone, it’s all about enhancing that natural beauty with a non-drying matte finish that feels like a breeze on your skin. Whether it’s a fresh look for brunch or a bold glow for a night out, Blush Babe has you covered with effortless style and long-lasting wear.   Mila Beaute Gloss Girl Lip Gloss | INR 229 Want to dial up the shine? Meet the Mila Beauté Gloss Girl Lip Gloss, your go-to for lips that pop with shine and a glamorous glossy finish. Designed to give you that fuller lip effect with a flush of vibrant colour, this lip gloss takes your look to the next level with ease. Whether you’re after a subtle sheen or a bold shine, Gloss Girl lets you experiment with styles that suit your mood and occasion. This luxurious gloss is enriched with Hyaluronic Acid and Mango Seed Butter, ensuring your lips feel soft, hydrated, and comfortable all day long. Hyaluronic Acid works its magic by locking in moisture, giving your lips a plumped-up appearance, while Mango Seed Butter nourishes and conditions, so your lips stay supple and smooth. The lightweight, non-sticky formula glides on effortlessly, delivering a high-shine, mirror-like finish that enhances your natural beauty. Perfect for everyday wear or a night out.   Mila Beaute LockedIn Stick Lipstick | INR 279 This lipstick is specially designed to provide you with 24-hour wear and rich pigmentation that lasts. It offers a soft matte, velvety texture that’s lightweight yet comfortable, so you won’t feel any heaviness on your lips. With just one swipe, you’ll experience intense colour payoff and a quick-drying finish that’s transfer-proof and smudge-resistant. No need to worry about reapplying throughout the day—this lipstick has got you covered from morning to night.   Mila Beaute LockedIn Liquid Lipstick | INR 249 Mila Beauté Locked-In Lips Liquid Lipstick is your ultimate solution for bold, beautiful lips that stay put all day. This non-transfer, smudge-proof, and non-flaking liquid lipstick delivers a powerful punch of intense colour that lasts up to 12 hours, ensuring you never have to worry about touch-ups. With full coverage and a creamy matte finish, it’s perfect for anyone who loves a statement lip that remains flawless from morning to night.

As the year wraps up and the holiday season kicks in, it’s time to step out and shine! Whether you’re heading to winter weddings, cozy outings, or year-end parties, our curated list of the latest makeup launches will keep you glowing all season long. Get ready to sparkle with these must-have products designed to elevate your festive look and keep you radiant through every winter celebration!   Mila Beaute Gloss Girl Lip Gloss Mila Beauté Gloss Girl Lip Gloss is a go-to for lips that pop with shine and a glamorous glossy finish. Designed to give that fuller lip effect with a flush of vibrant colour, this lip gloss takes your look to the next level with ease. Whether you’re after a subtle sheen or a bold shine, Gloss Girl lets you experiment with styles that suit your mood and occasion. This luxurious gloss is enriched with Hyaluronic Acid and Mango Seed Butter, ensuring your lips feel soft, hydrated, and comfortable all day long. The lightweight, non-sticky formula glides on effortlessly, delivering a high-shine, mirror-like finish that enhances your natural beauty. Perfect for everyday wear or a night out, Mila Beauté Gloss Girl Lip Gloss gives you the shine you crave without the sticky feel. It’s time to make a statement and let your lips shine with intense colour and hydration that lasts. https://milabeaute.com/products/gloss-girl-lip-gloss Mila Beaute Conceal It Pot Concealer Unlock the secret to a flawless, natural-looking complexion with Mila Beauté’s Conceal It Pot Concealer, specially crafted for Indian skin tones and climate. This creamy, lightweight formula expertly conceals dark circles, blemishes, and fine lines, providing a seamless finish that lasts through the heat and humidity. Its non-drying texture ensures all-day comfort, preventing creasing so your makeup stays fresh and flawless from morning to night. Enriched with SPF 15 and Vitamin E, this concealer not only covers imperfections but also nourishes and protects your skin. With buildable coverage and a natural matte finish, Mila Beauté Conceal It Pot Concealer is your everyday essential for a picture-perfect look, no matter the conditions. https://milabeaute.com/products/conceal-it?srsltid=AfmBOorbMG5RZwdCSVwGo78UcNcwrWjWx0EiBdOEZGWzzMQcGf0bfow_

Swiss Beauty, India’s fastest-growing beauty and cosmetics brand, has unveiled its festive campaign “Sawar Ke Aana” featuring brand ambassador and celebrated actress Taapsee Pannu.   The campaign encourages everyone to get ready for the celebration season by elevating their look with Swiss Beauty’s curated range of innovative, high-quality makeup products.   As a part of the campaign, Swiss Beauty has released a mesmerising ad film starring Taapsee. In the opening sequence, you see her getting decked up for festivities. She adorns herself with Swiss Beauty’s signature products, from the delicate touch of mascara on her lashes to the perfect stroke of liquid lipstick on her lips. Her look isn’t just about getting ready—it’s about standing out with Swiss Beauty’s high-quality makeup. The film concludes with a playful yet powerful tagline, “Tyohaar mein taiyaar toh sab honge, tum sawar ke aana”, encapsulating the essence of the campaign.   Swiss Beauty has introduced an exclusive five-in-one Modern Rani Makeup Vanity Box. It has all that one needs for a radiant glow, including the brand’s much-adored beauty products Non-Transfer Waterproof Lipstick, Real Makeup Base, 24/7 Passport Eyeshadow Palette, Cheek It Up Blush, and Makeup Fixer. All the must-haves come in a free sparkling vanity box.   Taapsee Pannu, Actor & Brand Ambassador, Swiss Beauty, said, “Festivals are about embracing joy, togetherness, and, most importantly, yourself. With Swiss Beauty’s innovative range, it’s not just about looking ready—it’s about feeling empowered. Whether it’s a bold lipstick or a touch of mascara, their products allow me to enter any celebration feeling confident and radiant. I’m excited to be part of the ‘Sawar Ke Aana’ campaign, which inspires everyone to elevate their look and make this festive season truly unforgettable.”   Vidushi Goyal, CMO, Swiss Beauty, said, “With ‘Sawar Ke Aana,’ we aim to inspire everyone to go beyond just getting ready and embrace a whole new level of self-expression this festive season. Our products are designed to enhance natural beauty and make every occasion unforgettable. The campaign’s message of self-expression and empowerment aligns perfectly with the festive spirit, encouraging individuals to embrace their true selves and shine brightly.”   Swiss Beauty’s product line for the festive season includes a wide array of high-performance eye shadows, long-lasting lipsticks, smudge-proof mascaras, and complexion products suited for extended wear during celebrations. The brand also offers exclusive gifting combos that are perfect for those looking to share the joy of beauty with loved ones during the festive period.