Beauty Basics

Forever Living Products continues to strengthen its nature-led personal care portfolio with Bhringraj Hair Fall Control Oil, a thoughtfully formulated solution designed to address everyday hair concerns through the power of botanicals and Ayurvedic wisdom. Crafted as a blend of 22 natural ingredients, the formulation brings together time-tested herbs and modern expertise to deliver targeted hair care benefits. The oil is clinically tested and approved, offering a dependable solution for consumers seeking effective yet gentle hair care. Free from harsh additives, it is sulphate and paraben free, aligning with the growing demand for clean and conscious beauty products. At the heart of the formulation is Bhringraj, widely known in Ayurveda for its role in strengthening hair roots and promoting healthier hair growth, making it particularly effective in managing hair fall. Complementing this is Amla, rich in vitamin C, which helps nourish the scalp, improve hair texture, and add natural shine. Aloe Vera, sourced from Forever’s own plantations, plays a key role in hydrating and soothing the scalp, helping maintain scalp health while reducing dryness. Neem and Tea Tree Oil contribute with their purifying properties, helping to maintain scalp hygiene and reduce common scalp concerns, while supporting an overall healthy hair environment. Further enhancing the formulation is Grapeseed Oil, known for its lightweight texture and ability to condition hair, improve manageability, and reduce breakage without leaving a greasy residue. Together, this carefully curated blend works to strengthen hair, reduce hair breakage, and support overall hair health, making it suitable for regular use as part of a balanced hair care routine. With its lightweight, fast-absorbing texture and nature-inspired composition, Bhringraj Hair Fall Control Oil integrates seamlessly into modern lifestyles while staying rooted in traditional wellness principles. The product reflects Forever Living Products’ continued commitment to delivering effective, ingredient-led solutions backed by quality sourcing and formulation expertise.

Mother’s Day is the perfect excuse to turn the spotlight on her the one who’s always been everyone else’s priority. This year, skip the predictable presents and gift her something she’ll actually use and appreciate every single day. Think beyond flowers and sweets, and lean into self-care essentials that make her feel refreshed, confident, and cared for. From glow-boosting skincare to everyday hygiene heroes, these picks are equal parts practical and indulgent. Here’s a curated list of 7 thoughtful personal care gifts that bring comfort, care, and a little everyday luxury because she deserves to feel special long after the day is over. 1. Sweat Control That Works Quietly in the Background Radiate | Brightening Underarm Roll-on ₹599 | https://trybloom.in/products/brightening-underarm-roll-on A multi-action underarm formula that addresses odour, sweat, and uneven tone in one step. Powered by actives like AHA and Kojic Acid, it supports smoother-looking underarms with consistent use. 4. Sun Protect & Glow Daily: The Summer Duo You Didn’t Know You Needed 2. Dot & Key Watermelon Sun Protect Duo ₹555 | https://www.nykaa.com/dot-key-watermelon-sun-protect-duo/p/9187768 This refreshing skincare combo helps shield skin from harsh UV rays while keeping it hydrated and fresh through the day. Infused with watermelon-inspired cooling care, it’s ideal for hot summer weather, outdoor commutes, and daily protection without a heavy or greasy feel. 3. Freshguard | Sweat Pads ₹269 | https://trybloom.in/products/sweat-pads-for-underarms Discreet adhesive pads that sit under clothing to absorb sweat before it reaches fabric keeping outfits fresh even in peak humidity. 4. Vanesa | Body Roll-On Pearl 50ml ₹349 | https://vanesastore.com/products/vanesa-body-roll-on-pearl-50ml A refreshing body roll-on designed to help control body odour and provide long-lasting freshness. Its compact roll-on format allows easy application, keeping you feeling confident and fresh throughout the day. 5. Bloom | Naturally Lean Combo ₹699 | https://trybloom.in/products/naturally-lean-combo A thoughtfully curated wellness combo designed to support overall hygiene and personal care from within. Packed with natural ingredients, this combo focuses on promoting a balanced lifestyle while complementing daily self-care routines. Ideal for those looking to incorporate clean, effective, and easy-to-use wellness solutions into their everyday regimen, making it a practical and mindful gifting option for Mother’s Day. 6. The Love Co. | Warm Vanilla Discovery Kit ₹300 | https://www.fnp.com/gift/warm-vanilla-discovery-kit A soothing self-care trio infused with a comforting warm vanilla fragrance, this discovery kit includes a body wash, body lotion, and shampoo for a complete head-to-toe routine. Designed to gently cleanse, hydrate, and nourish, it leaves skin and hair feeling soft, refreshed, and delicately scented making it a perfect indulgent yet practical gifting option for everyday pampering. 7.Bloom | Anti-ageing Beauty Combo ₹1599 | https://trybloom.in/products/ageless-beauty-combo-for-women-40 A thoughtfully curated wellness and beauty solution designed specifically for women 40+, this combo supports both skin health and hormonal balance during menopause. Featuring collagen supplements, antioxidant blends, and evening primrose oil, it helps reduce wrinkles, boost skin elasticity, and manage concerns like hot flashes, night sweats, and low energy levels. Ideal for those looking to address age-related changes holistically, it blends inner wellness with visible beauty benefits making it a practical addition to daily self-care and a meaningful Mother’s Day gifting option.

British-born ethical beauty brand The Body Shop has introduced its limited edition White Tea & Elderflower Bath & Body range. A light, refreshing collection thoughtfully crafted to celebrate Mother’s Day, this range is designed to elevate everyday self-care into a luxurious sensory experience of love and appreciation. Celebrate Mother’s Day with Bespoke Gifting To elevate the Gifting experience, The Body Shop has introduced curated options tailored for Mother’s Day: Pre-packed Gift Set: Shower Gel & Body Yogurt | INR 2,345: A curated duo combining gentle cleansing with lightweight hydration, perfect for everyday use or thoughtful gifting. Pre-packed Gift Set: Fragrance Mist | INR 1,395: A beautifully presented Gift set featuring the collection’s signature limited-edition mist. It is a thoughtful choice for those who love a lingering, floral trail, making it an effortless and sophisticated Mother’s Day gesture. Create Your Own (CYO) Gift Box For a truly personal touch, customers can customize a bespoke Gift box with their favorite picks from the range. The White Tea & Elderflower range is available for a limited time exclusively across The Body Shop’s retail stores and official online channels.

Mothers are truly a precious gift, always caring for everyone else, often while putting their own needs aside. This Mother’s Day, let’s go beyond words and show our love through thoughtful care.This Mother’s Day, let’s change that. Celebrate her with Parasoft Foot Cream, a small gesture to soothe, comfort, and remind her that she deserves care too. Parasoft Foot Cream by Salve Group . This dermatologically backed solution is designed to repair cracked heels and soften hardened skin using a high-strength 42% Urea and 2% Salicylic Acid formula. It’s a simple yet thoughtful way to help her restore her skin’s natural texture and moisture. Price: ₹169 (50g) | ₹489 (200g) Availability: Amazon, Flipkart, Blinkit, Apollo Pharmacy, and Clinically. Please let us know if you would be interested in featuring Parasoft Foot Cream in your Mother’s Day gift guides. We are happy to provide high-resolution images or additional details.

A combination of tradition and statement style, Kashmiri earrings (starting from ₹300), that come with cascading chains, ghungroos and sometimes intricate motifs, are catching the attention of festive shoppers. As designers reinterpret these heritage forms into lighter, more wearable designs, these earrings are finding their way into both festive and everyday wardrobes. But beyond their striking length and detailing lies a centuries-old tradition. Evolved from dejhoor, a distinctive gold ornament worn by women of the Kashmiri Pandit community, represents a bride’s transition into married life. “The dejhoor comes from the girl’s side of the family and is sanctified with mantras during the wedding. Later, other elements are added from the groom’s side, completing the ornament and symbolising the union of the two families,” says jeweller-stylist Ratika Kaul. The form is often interpreted through sacred geometry linked to Kashmir Shaivism, where the interlocking shapes represent the cosmic balance between Shiva and Shakti. According to celebrity stylist Rukmini Nitin, the ornament carries layers of cultural and spiritual symbolism. “Traditionally, the dejhoor is first attached using a red sacred thread during the wedding ceremony and later replaced with a gold chain called the aath. This transition symbolises the bride’s movement from her parental home to her marital family. It is suspended and supported, which gives it both a visual character and a ritual significance,” she says. The revival is part of a larger cultural shift in people beginning to rediscover their roots, as Nitin explains, “There is a growing curiosity about where certain traditions and ornaments come from, and when people learn the background behind a piece like this, they start appreciating it.” According to Ashwini Umesh, founder of Kashi Jewellery, shoppers today are increasingly drawn to jewellery that carries a story. “These designs feel unique, handcrafted and slightly vintage, which fits perfectly with the current trend of mixing heritage pieces with modern outfits,” she explains. Social media and celebrity styling have also helped regional jewellery forms find new visibility. “When actors and stylists showcase Kashmiri earrings with sarees, fusion outfits or contemporary silhouettes, it inspires people to experiment with these pieces,” she adds. Design-wise, these earrings stand apart for their ‘literal’ movement and visual drama. Long cascading chains, delicate ghungroos, pearl clusters and even intricate motifs create a sense of fluidity when worn. These elements give the earrings a bold yet graceful look. Many fashion stylists say the resurgence also reveals a growing appetite for bold accessories after years of minimalist fashion among shoppers. “For a long time,wedding aesthetics leaned towards minimal jewellery, but right now everyone wants to go bold and unapologetically desi. Kashmiri jewellery fits perfectly into that mood”, says fashion stylist and content creator Ruchika Bhat, co-founder of KiRu, who also happened to purchase a pair of Kashmiri earrings recently. Nitin also agrees that this shift towards expressive accessories is visible across fashion today. “After years of pared-down styling, people are enjoying jewellery that feels expressive again. Pieces like these earrings naturally stand out because they frame the face and bring movement into an outfit, so even a simple ensemble suddenly feels styled,” she says. While many people still associate these earrings with traditional wear, stylists believe their versatility makes them a surprisingly adaptable accessory. “Most people would style them with Indian outfits, but they can work beautifully with western silhouettes as well. Imagine a little black dress, these earrings and a bold red lip – you’ll be the talk of the town. They’re dramatic pieces on their own, but that’s exactly what makes them so fun to style,” Bhat says, adding, “The length of these earrings is a huge part of their charm, and the ghungroos add another dimension – if you’re making a visual statement, you can make an audible one too.

Xtovia, a science-led haircare brand, enters the market with a new approach, bringing global standards of efficacy to a category that has traditionally relied on imported brands. While international brands are built on rigorous R&D and clinically validated efficacy, Indian haircare has largely skipped that layer of science, leaving a significant performance gap. Over time, Indian consumers have come to see global brands as the gold standard, associating international origin with superior formulation and proven results, a perception domestic innovation has struggled to challenge. Xtovia was built to change that, and to do so entirely from within. In a space where homegrown often means little more than a domestic label on a foreign formula, Xtovia is genuinely so, with every element of its science, technology, and manufacturing conceived and built in India. Years of in-house research, proprietary technology developed from the ground up, and four global patent filings culminating in a formula clinically validated to deliver 20% higher efficacy than leading international bond-repair brands. Founded by Navneet Misra, a serial entrepreneur with extensive experience across consumer businesses and the beauty ecosystem, Xtovia was built to address the gap between globally advanced haircare innovation and what has historically been available in India. “With Xtovia, our focus is on developing high-performance, research-driven products designed to deliver visible results, while positioning India as a credible source of innovation in the global beauty industry,” said Navneet Misra, Founder, Xtovia. Driving the brand’s scientific backbone is Dr. Madhu, Co-founder and Head of R&D at Xtovia, who holds a PhD from IIT Madras. With over a decade of experience in advanced research and haircare innovation, he leads the brand’s formulation and innovation charter, bringing deep scientific rigour to the development of its next-generation, in-house haircare solutions. Hair damage today is cumulative and universal. Beyond styling and treatments, everyday exposure to heat, pollution, water quality, and modern lifestyles continuously weakens the hair structure, leading to loss of strength, increased breakage, and dull, lifeless texture. Xtovia is engineered to address this at the core, working within the hair fibre rather than masking surface-level concerns. From the very first wash, hair feels softer, smoother, and visibly frizz-free. With continued use, the formula works progressively, building strength, reducing breakage, and restoring resilience from within. Behind these results is Xtovia’s proprietary TriLayerX Hair Tech, a first-of-its-kind innovation comprising three technologies, each targeting a distinct layer of the hair: NanoEncapX strengthens the core by creating millions of new disulphide bonds; CutiCloneX smooths the surface by repairing and realigning damaged cuticles; and LipidMimicX seals and protects by restoring the hair’s natural lipid layer. Developed through years of in-house research, the technology is not imported, not adapted, formulated entirely in India. Xtovia’s formulations are the result of over 1,500 iterations, 35+ clinical studies, and 500+ consumer validations, reflecting a research-first approach where efficacy is rigorously tested and proven before market release. The results are measurable: 76% stronger hair, 96% reduction in breakage, 72 hours of frizz-free smooth hair, and virgin hair quality restored in 10 washes. For the consumer, hair is visibly softer and smoother, easier to manage, and far less dependent on constant styling or fixing. The formulations bring advanced, salon-grade repair into a simple, consistent four-step at-home routine: spray, mask, shampoo, and conditioner. The brand follows a clean formulation philosophy, using nutraceutical-grade ingredients that are vegan, cruelty-free, and free from harsh chemicals. With this launch, Xtovia sets a new benchmark, not just for what Indian haircare can deliver, but for what it can dare to build. Science-led, homegrown, and uncompromising in its standard of proof.

~Kiro Redefines Matte With Velvet Soufflé: 16 Shades,  Clinically Tested With 59% Hydration Boost, 23% Barrier Improvement, And 8-Hour Wear!~ Mumbai, 28th April 2026: The idea of the perfect matte has always lived somewhere between aspiration and reality  weightless, refined, and finally, one that delivers. Kiro’s Velvet Soufflé Soft Matte Lipstick brings that vision into focus with clinically proven 59% hydration improvement, 23% barrier support, and 8-hour wear. Now expanding with four new shades, Rich Mocha, Carnival Red, Pumpkin Spice, and Primrose Pink, the range evolves to 16, extending a colour story thoughtfully calibrated for Indian skin tones, built on a formula that doesn’t just feel exceptional, but is measured to perform. In beauty, standards have rarely been equal. Skincare is expected to prove itself, hydration is measured, barrier function is validated, and claims are backed by clinical instrumentation. Lip colour, however, has largely operated on perception. Kiro changes that. Velvet Soufflé is clinically tested to skincare standards, using a Corneometer to measure hydration and a Tewameter to assess transepidermal water loss and barrier function. The methodology is unchanged. The category is. “From the beginning, we believed that performance in makeup should be as measurable as it is in skincare,” says Vasundhara Patni, Founder, Kiro. “Lips are more vulnerable, they lack sebaceous glands and are prone to dehydration. Testing a lipstick like skincare wasn’t a marketing decision; it was a logical one. We wanted to create a matte that not only feels comfortable but is clinically proven to support the lips through wear. With these new shades, we’re extending that experience across a more complete colour wardrobe for Indian skin tones.” Lip skin, by design, cannot self-moisturise. It is thinner, more delicate, and more susceptible to barrier disruption, yet lip products have rarely been evaluated through this lens. Kiro’s approach reframes that expectation. Clinical testing of Velvet Soufflé on a 36-woman Indian panel delivered measurable results: 59% improvement in lip hydration after one use 23% improvement in skin barrier function 8-hour wear, dermatologist-graded using a validated scale At eight hours, hydration remains 22% above baseline directly challenging the long-standing assumption that matte formulations compromise comfort over time. The results extend across the entire panel: 100% showed improved hydration after one application 100% showed improved barrier function 0% reported irritation at any measured interval In clinical terms, that level of consistency is definitive. Beyond performance, Velvet Soufflé retains its sensorial edge. It delivers a soufflé finish, soft, blurred, and light-diffusing, avoiding the flat, chalky effect often associated with matte lipsticks. 92% of testers said it feels lighter than whipped cream, reinforcing a texture designed to feel imperceptible on the lips while maintaining colour integrity through the day. 67% of users achieved full colour payoff in a single swipe, aligning experience with performance. The four new shades sharpen the offering: • Rich Mocha – a deep brown with true depth and payoff • Carnival Red – a saturated red engineered for single-swipe impact • Pumpkin Spice – a warm orange-brown that adds richness and dimension • Primrose Pink – a flushed, vivid nude pink created to enliven Indian skin tones rather than disappear into them At the heart of the range is a consistent shade philosophy, one built on how colour behaves on Indian skin tones, ensuring depth, saturation, and payoff translate with clarity and intent, with shades calibrated to complement Indian skin tones rather than wash them out. The expansion to 16 shades carries that philosophy forward, creating a more complete, versatile matte wardrobe. In a category long defined by visual payoff alone, Kiro introduces a different metric: measurable performance. Velvet Soufflé positions lip colour not as an exception to clinical standards but as the next category to meet them. To explore the full range, visit www.kirobeauty.com  — Thank you! Regards, Zainab Mukhtyar 8879556982 https://actimediaindia.com/

This season, Jean Claude Biguine India brings global nail trends to the forefront blending runway inspiration with everyday wearability. From high-shine chrome and sheer jelly nails to soft milky pastels and clean nudes, the focus is on versatile, modern styles that transition effortlessly from day to night. Playful trends like aura nails, bubble textures, and fresh summer hues add a bold, expressive edge. “This season, we’re seeing a perfect balance between minimal elegance and bold creativity,” says Kanchan, Manager – Beauty & Makeup Educator at Jean Claude Biguine India. “Our USP lies in customizing every nail service to suit the client’s personality while maintaining global trends and high-quality techniques. Whether it’s a subtle nude or a statement chrome, our focus is always on precision, finish, and long-lasting results.” Built on pillars of world-class training, impeccable hygiene, and premium global products, Jean Claude Biguine India continues to set benchmarks in luxury beauty. Complementing this is Bounce, the group’s trend-forward extension, offering accessible, modern beauty experiences for a younger audience.

Hi Preeti, Hope you are doing well. With the onset of summer, skincare routines naturally shift towards lighter, more breathable textures that can hydrate effectively while supporting the skin through increased sun exposure, humidity, and environmental stress. At the centre of this is sun protection, a step that remains fundamental in Korean skincare philosophy. Lightweight, water-based sunscreens that sit comfortably on the skin and allow for easy reapplication are becoming increasingly important, especially in Indian weather conditions. At the same time, hydration continues to play a key role. Rather than heavier creams, there is a growing preference for layered hydration through toners and essences, which help maintain the skin barrier without feeling heavy or occlusive. Building on this approach, KorinMi’s routine focuses on three essentials: UV Sun Protection Essence SPF 50+ PA+++ – a water-based, non-greasy sunscreen designed for daily wear with no white cast SA Ampoule Toner – formulated with a 3-Hyaluronic Acid complex to deliver lightweight, fast-absorbing hydration R+ Rejuvenation Cream – enriched with ceramides to support the skin barrier while maintaining a breathable finish Rooted in Korean skincare expertise and adapted for Indian conditions, KorinMi’s approach simplifies summer routines into what truly matters – hydration, protection, and barrier balance. If you’re working on stories around summer skincare, seasonal routines, or sun protection, we’d be happy to share further inputs or arrange expert commentary from Dr. Jenovia (Co-founder, KorinMi).

British-born ethical beauty brand, The Body Shop, has launched all-new retractable Kajal. A high-performance essential designed to define and intensify; this launch reimagines time-honored Indian beauty rituals through modern innovation. It is a strategic move for The Body Shop’s commitment to creating high-quality products tailored specifically for the needs and preferences of the Indian consumer. Featuring a smooth, lightweight texture, the Kajal glides effortlessly without dragging, ensuring precise application for both subtle and dramatic looks. The formula delivers intense black pigmentation in a single stroke and is designed for up to 24-hour wear. It is fully waterproof, smudge-proof, and transfer-proof, ensuring a reliable finish from day to night. Enriched with Vitamin E, Carrot Seed Oil, and Bisabolol Oil, the formula nourishes the delicate eye area. It is ophthalmologically and dermatologically tested, making it contact lens friendly and safe for everyday use. “With India continuing to be a strategic priority market for us, this launch reflects our commitment to building deeper local relevance. Kajal holds a timeless place in the Indian beauty market and with this product, we are bringing together our global expertise with locally driven insights. Being developed and manufactured in India, this launch is a strong step towards delivering high-performance, culturally resonant innovations tailored specifically for our customers here.” said Rahul Shanker, Group CEO, Quest Retail. With this launch, The Body Shop continues to celebrate the intersection of heritage and innovation, bringing forward products that resonate with local beauty traditions while delivering trusted, high-performance results. The Body Shop Kajal is priced at INR 595/- and is available across all The Body Shop stores and the official website.